Braun, the noted German manufacturer, now a subsidiary of Procter and Gamble.
We're proud of our longstanding association with Braun, and were eager to help them kindle interest for their annual collectors' fair in Kronberg among a young, design-savvy audience. With the outcome and audience in mind, Instagram was selected as the most effective channel, with sharp animations providing the creative hook.
The shareable, animated posts – which play on the idea of collectors' obsessive swapping – are unified by an informal visual identity that offers a dynamic, energetic interpretation of the Braun brand for this younger audience. Instagram stories, posted live from the event, further extended event coverage.