Client

A dealer specialising in industrial pieces from Braun Design.

Brief

• Enable an engaging online encounter with archival materials and objects.
• Create an identity that communicates specialist expertise.
• Enable strategic self-promotion through readily accessible high-quality imagery.

Response

Specialising in iconic and lesser-known examples of Braun's industrial design, the identity for Das Programm balances a keen sense of the manufacturer's modernist aesthetic with a contemporary archival aspect: label-like type, rulers and 'rolodex' transitions communicating scholarliness. Dynamic filters and image-based navigation enable a lively exploration of the displayed objects and contexts, while tightly orchestrated photography effectively frames remarkable details of design, construction and use. Applying the same standards to Das Programm's social media presence unifies the brand's communications channels whilst expanding its community. 

Output

• Visual identity
• Website
• Stationery
• Social media