Das Programm

An identity and website design for a specialist dealer in Braun Design, Das Programm, who has recently shifted towards a more experiential offering. Our identity design picks up on the archival aspect of the clients’ activity. The visual tone is administrative with an emphasis on categorial structure. We extended this formal language to our website design. The apparently dry formality of its pages is undercut by a dynamic filtering tool, which both dramatises and clarifies user access to the extensive collection. Aesthetically, the design is calculated to sit somewhere between the neutral character of an index card and the more distinctive graphic language of Braun Design itself.


Our build made provision for 800 + high- quality images without compromising performance using severs purposed for image distribution. A bespoke CMS allows for efficient and independent control of content by the client. 

of content by the client.