Braun Börse Campaign

A condensed campaign of Instagram posts for Braun GmBh to promote the Braun Börse, a collectors' fair held annually at the company's Kronberg HQ. We designed a series of short looped animations inspired by collectors' restless swapping and shuffling.

Braun Design has a strong visual heritage, which, conscious of the risk of pastiche, we carefully skirted. We made one firm nod to the Braun graphic tradition in our use of bright colour overlay over high contrast monochrome images. In general, however, we took a more brutal and disjunctive approach than one would usually associate with the brand. The tradition was contradicted once more, this time in exaggeration of a refined attitude, by use of classically centred text.