Client
Braun, the noted German manufacturer, now a subsidiary of Procter and Gamble.
Brief
Response
We're proud of our longstanding association with Braun, and were eager to help them kindle interest for their annual collectors' fair in Kronberg among a young, design-savvy audience. With the outcome and audience in mind, Instagram was selected as the most effective channel, with sharp animations providing the creative hook.
The shareable, animated posts – which play on the idea of collectors' obsessive swapping – are unified by an informal visual identity that offers a dynamic, energetic interpretation of the Braun brand for this younger audience. Instagram stories, posted live from the event, further extended event coverage.
Output