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Client
Artist and curator Luca Trevisani
Brief
Create a visual world in support of the high-concept fine art exhibition.
Craft assets that interpret the event's historic connections and contemporary vigour.
Response
Palermo's Grand Hotel et Des Palmes, home in the 1920s and 30s to proto-surrealist writer Raymond Roussel, was both the inspiration and setting for this ambitious exhibition and event series. Curated by Luca Trevisani and Olaf Nicolai, Raymond saw 29 international artists including Tacita Dean, Rodney Graham, Gianfranco Baruchello and Angela Bulloch create works influenced by the writer's bohemian spirit – a spirit the identity also sought to capture.
Our research into serif typefaces from the early twentieth century informed the custom font, which modifies classic letterforms and arrangements to arrive at something meticulous yet handmade, its historic aspect offset by the modern use of solid colour. Navigating the website evokes the surreal experience of the physical exhibition, with complex, high-speed transitions contributing further to the sense of a collision between past and present. A printed guide further j perception by integrating historic events within the contemporary exhibition calendar.
