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Failures: Process Beyond Success

Wayfinding and signage design for an exhibition curated and produced by Milanese group Raumplan. The exhibition, ‘Failures’, consisted in a display of prototypes related to aborted industrial design projects. This theme was echoed in our signage design, with type mis-registered across two surfaces using contrasting material and colour. The architectural complexity of the exhibition space demanded a high level of communicative clarity, despite the element of conceptual play.